My name is Lori Talley. I’m an experienced production and digital marketing professional who has led cross-functional teams to deliver enterprise websites, immersive experiences, video content, online advertising, and AR experiences for clients such as Porsche, Nikon, Corona, Cetaphil, Hyatt, and Panera Bread.

I parlayed this experience to launch a successful executive production consultancy, Pistol Co., where I guided agencies and brands on complex digital projects’ feasibility and appropriate partner selection. I am currently working directly with brands and organizations to develop and produce collateral, content, websites, and marketing campaigns.

Digital Marketing and Production Services at Ms. Talley
Jan 2023 – Present

Clients include Massachusetts College of Pharmacy and Life Sciences, Nimble Health, ArtWellesley, Vinocity Selections, Azolla Works

Founder, Head of Digital + Experience at Pistol Co.
Jan 2020 – Present

Pistol Co. is the consultative and business development extension of a select group of digital and experiential production experts. We match ambitious ideas to the right talent to realize them. Pistol Co. gives brands and clients the confidence to imagine and build ambitious work on any platform.

Vice President, Director of Digital Production at Cramer-Krasselt
July 2011 – June 2019

In this role, I lead digital production for C-K’s network, providing thought leadership and strategic insight across disciplines including mobile, social, VR, AR and experiential. I educate and foster collaboration both within the agency and with technically specialized partners.

In 2016, I spearheaded the creation of InLab, the innovation lab at C-K. Inlab provides hands-on experiences with emerging technology for teams to develop technology-integrated ideas and platforms for C-K’s clients. Inspired by design thinking, InLab’s prototyping practice has
become an important part of how C-K meets the challenges and growing complexity of today’s marketing landscape.

Clients: Porsche, Nikon, Corona

American Association of Advertising Agencies CreateTech Committee Member
Joined October 2016

CreateTech is both an annual conference and an ongoing 4A’s initiative providing a forum for creative technologists working in advertising.

Part-Time Faculty at School of the Art Institute of Chicago
January 2002 – June 2011

Developed and taught courses in Art & Technology Studies, Sound, Art History, Theory & Criticism and Performance.

Freelance Producer at Ogilvy / Chicago

February 2011 – May 2011

Produced web experiences for Kimberly Clark and American Family Insurance.

Senior Producer at R/GA
September 2010 – December 2010

Led production in the Chicago startup office supporting the SC Johnson business. Accounts included Glade, OFF! and Raid.

Vice President, Senior Producer at Cramer-Krasselt
August 2004 – July 20110

Led the relaunch of AirTran.com. Produced viral phenomenon Monk-e-Mail for CareerBuilder, the immersive Corona Beach, Panera Bread’s Hard Road to Delicious as well as numerous iconic model launches for Porsche.

Co-Curator at OPENPORT: Real-time Performance, Sound & Langauge Festival & Symposium

March 2006 – January 2008

OPENPORT 2007 brought together artists from a diverse set of contemporary practices for an international festival featuring live acts and real-time transmissions from practitioners within performance, sound, and the language arts. The 2007 festival presented thirty-three artists, both established and emerging, in a series that took place over four weekends in February 2007 at Links Hall, an intimate performance space in Chicago. In addition to 12 nights of live performance, OPENPORT included a symposium of leading theorists, artists and writers held at the School of the Art Institute of Chicago and a Panel discussion at the Chicago Cultural Center as well as lectures at the Flaxman Library at the School of the Art Institute of Chicago.

Freelance Designer & Web Developer at Niedermaier
August 2003 – October 2004

Worked directly with influential Chicago furniture designer, Judy Niedermaier, to create an updated image and web presence for Niedermaier’s high-end furniture company, NIEDERMAIER, and skincare product line, American Vitamin Company.

Freelance Programmer at Insight Product Development
July 2003 – August 2003
Worked closely with specialists in Usability Research, Interaction Design, and Technical Documentation to create a fully functional software prototype of the Bose Lilo MP3/Audio CD player. This software model was to be used for usability testing and ultimately guided manufacturing during the fabrication process.

Senior User Experience Engineer at Bluestreak Inc.
August 1999 – February 2001

While in full start-up mode, I was given a rapid education in application development, the business of starting a business, and the opportunity for online advertising. It was an amazing time to enter tech, and I owe my strong foundation to the extraordinary engineering team and leadership at bluestreak.

Charged to lead a development team in the creation of rich media campaigns, I worked closely with publishers, agencies and clients to develop concepts, define requirements, deploy campaigns and optimize them for performance. I also program managed several bluestreak products including a rich media creation tool, On-The-Fly, proprietary scripting language, blueScript, and their Java-based components, atomPaks.

Assistant Online Video Editor at 1^3
March 1997 – August 1997

Supported online editor and special effects creator, Arturo Cubacub. Trained on Discreet Logic’s FIRE, worked in the duplication facilities and interacted closely with agencies, clients and other post-production studios to coordinate editing schedules.

Clients included: Philip Morris, Leo Burnett, J. Walter Thompson, Essential Pictures, Oldsmobile: Intrigue, L&M, Marlboro, Budweiser, Playstation, Blockbuster, Cheer and others.

HYPERISLAND, Master Class, New York, July 19-21, 2010

The School of the Art Institute of Chicago, Chicago IL
Master of Fine Arts / Time Arts Studio
1998

Bard College, Annandale-on-Hudson, NY
Bachelor of the Arts
Music Program Zero / Integrated Arts
1996

Indonesian Institute of the Arts, Denpasar, Bali, Indonesia
Intensive language, gamelan and dance instruction
September 1994 to January 1995

Smolny College, St. Petersburg, Russia
Intensive Russian language instruction
July 1993 to August 1993

Oklahoma Summer Art Institute at Quartz Mountain, Lone Wolf, OK
Scholarship awarded for three summers of intensive study in photography
Summers of 1990, 1991, 1992

Illinois Arts Council Artists Fellowship Award
Interdisciplinary and Computer Art
2005

Catwalk, Catskill, NY
August 05 through August 17, 2008

Roger Brown Residency, Buffalo, MI
December 22 through Jan 03, 2005

Roger Brown Residency, Buffalo, MI
December 24 through Jan 05, 2003

Splinter Group Artist in Residence, Chicago, IL
April 1998 to August 1998

FWA Site of the Day, September 11, 2019, Porsche Macan AR Billboards + Social

Communication Arts Magazine, Web Pick, Porsche Spring Sports Car: Time to get in.

Communication Arts Magazine, Web Pick, The New Porsche Panamera.

Awwwards Site of the Day April 02, 2017, The New Porsche Panamera.

Communication Arts Magazine, Web Pick, Panera Bread: Live Consciously. Eat Deliciously.

Awwwards Site of the Day March 12, 2013, Panera Bread: Live Consciously. Eat Deliciously.

FWA, April 1, 2013, Panera Bread: Live Consciously. Eat Deliciously.

FWA Site of the Day, Jun 03, 2011, Porsche 911: Porsche Everyday

Silver ADDY Award 2011 Cayenne.com

FWA Site of the Day, November 09, 2009, Porsche Panamera: Welcome to the Family

Creativity 38, Honorable Mention, Consumer Website The Corona Beach

FWA Site of the Day, June 26, 2008, The Corona Beach

Webby Award Winner 2007, Interactive Advertising: Viral Marketing, Monk-e-Mail

Cannes Cyberlion Finalist 2007, Age-o-Matic

Grand Prize Buzz Winner 2006, Adweek Magazines’ Buzz Awards, Monk-e-Mail

Best Buzz in the Internet Category 2006, Adweek Magazines’ Buzz Awards, Monk-e-Mail

Wall Street Journal’s Marketplace names Monk-e-Mail the best ad in ‘06.

Webaward 2008, Outstanding Achievement in Website Development, The Corona Beach

Webaward 2007, Best Airline Website, AirTran Raceway

Webaward 2006, Best Email Website, Monk-e-Mail

Webaward 2006, Best Investor Relations Website, AirTran e-Annual

Electronic Literature Collection
The Jew’s Daughter.
2006

Performance Research Journal
Essay and excerpt of The Error Engine
January 2005 issue

Silence
Contributed the track Bird Song to the collection of sound pieces curated on the theme “A Call for Silence,” cd released by The Sonic Arts Network

My Name Is Captain, Captain. Released by Eastgate Systems
April 2002

Taschen’s Web Design: Navigation, features the immersive 3D experience The Corona Beach Web Design: Navigation by Julius Wiedemann, February 2009

Electronic Literature: New Horizons for the Literary, N. Katherine Hayles, University of Notre Dame Press, 2008

The Emily Dickinson Journal Lori Emerson’s critical essay, My Digital Dickinson, features Judd Morrissey & Lori Talley’s, The Jew’s Daughter
The Emily Dickinson Journal – Volume 17, Number 2, Fall 2008, pp. 55-76

Intermediation: The Pursuit of a Vision, N. Katherine Hayles, Journal: New Literary History, Volume 38, Number 1, Winter 2007, pp. 99-125

Letters That Matter : The Electronic Literature Collection, Vol. 1, by John Zuern, Electronic Book Review, October 2007

Iowa Review Web
Critical essay on My Name Is Captain. and Interview with Lori Talley & Judd Morrissey by Jessica Pressman
March 2003 issue

Co-Curator at OPENPORT: Realtime Performance, Sound & Langauge Festival & Symposium

OPENPORT 2007 brought together artists from a diverse set of contemporary practices for an international festival featuring live acts and real-time transmissions from practitioners within performance, sound, and the language arts. The 2007 festival presented thirty-three artists, both established and emerging, in a series that took place over four weekends in February 2007 at Links Hall, an intimate performance space in Chicago. In addition to 12 nights of live performance, OPENPORT included a symposium of leading theorists, artists and writers held at the School of the Art Institute of Chicago and an Panel discussion at the Chicago Cultural Center as well lectures at the Flaxman Library at the School of the Art Institute of Chicago.

The Bedroom, Brooklyn, NY
Mark in Plastic a sound work by Lori Talley & Nathan Butler (Mark Jeffery performing)
Show: Gifted Saturday April 13, 2013

OPENPORT, Chicago
Double Pole Double Throw is a sound and movement-based performance created by Nathan Butler and Lori Talley performed at the winter return of OPENPORT: Real-time Performance, Sound & Language festival at Links Hall.
November 30 & December 2, 2007

FILE: Electronic Language International Festival 2006 Rio de Janeiro
Reading from The Error Engine and Lecture on Foreign Text Acquisition
August 14 – September 3, 2006

E-Poetry 2005: An International Digital Poetry Festival, London, England
Reading from The Error Engine and Lecture on Foreign Text Acquisition
September 28 – October 3, 2005

Taxi Gallery, Cambridge, England
38 Stanesfield Road: The Mooring of Richard Anynumber
Opened February 5, 2005

Fine Arts Center Galleries, University of Rhode Island, Kingston, RI
Reading and installation of The Error Engine
January 27 – March 6, 2005

Gallery 1926, Chicago, IL
Reading and installation of The Error Engine
September 24 – October 3, 2004

Overgaden Sound Art Festival Overgaden – Institute for Contemporary Art in central Copenhagen, Denmark
August 6 – September 5, 2004

Digital arts colloquium hosted by de Laboratoires PARAGRAPHE, de l’Université Paris 8, at Centre Culturel International de Cerisy-la-Salle, Cerisy, Normandy, France
July, 20-30, 2004

Computers and Writing Conference 2004, Honolulu, HI
Panel discussion and reading
June 10-13, 2004

3030, Chicago, IL
Reading and installation of The Error Engine
May 2004

National Review of Live Art In a cloak of shame he will carry six bodies inside of me. British Premiere, at The Arches, Glasgow, Scotland
March 17-19, 2004

Rethinking Space and Time Across Science, Literature, and the Arts, the seventeenth annual conference of the Society for Literature and Science, Austin, TX
October 23-26, 2003

The Book Reconsidered, Mobius, Boston Cyberarts 2003, Boston, MA
April 26-May 17, 2003

E-POETRY 2003: An International Digital Poetry Festival West Virginia University, Morgantown, WV
April 23-26, 2003

Cello improvisations for Mark Booth’s 365 Days Renamed, Performing Arts Chicago, Edge Festival
April 26, 2003

Language and Encoding Symposium, SUNY, Buffalo, NY
November 8-9, 2002

Gallery 2, Chicago, IL
Al Qaeda R US: an interactive video installation by Wafaa Bilal with sound design by Lori Talley
Opening November 8, 2002

Gallery 1926, Chicago, IL,
DARK NIGHTS
October 18, 2002

Crudeoils.us, Visiting Artist
June 2002

Decordova Museum and Sculpture Garden, Lincoln, MA
“Web Racket: Contemporary Interactive Web Art”
June 8 to September 1, 2002

State of the Arts Symposium: A Symposium on Electronic Literature, Los Angeles, CA
April 6 to April 9, 2002

P0es1s, International Exhibition of Digital Poetry, Munich, Kassal and Liepzig, Germany
opening May 26, 2000

Ropes Lectures, University of Cincinnati, OH
February 2000

DAC 2001: Digital Arts and Culture, Providence, RI
April 25-28, 2001

Electronic Cabaret, Brown University, Providence, RI
May 15, 1999

Boston CyberArts, Cambridge, MA
May 2, 1999

Technology Platforms for Twenty-first Century, Providence, RI
April 7 to April 9, 1999

ISEA’97 (International Symposium of Electronic Arts), Chicago, IL
September 1997

Milton Avery Arts Center, Annandale-on-Hudson, NY
bachelor of arts thesis performance: bulan.satu.13.8.tigereye: sound, film and video
May 15 1996

Brook House, Annandale-on-Hudson, NY
Tabuan, outdoor interactive sound-objects
May 1995

The Tivoli School House , Tivoli, NY
solo exhibit: Sirocco, video/sound/photographs
December 1995